While we loved our old logo, and we know many of you felt the same, we realised we needed to move with the times. We want to explain why we’ve given Finance One a new identity.
Out With the Old
We designed the old Finance One logo before we even opened our doors. Our old logo was designed to be corporate and formal.
From a recent survey we conducted we realised our customers often confused Finance One with Telstra due to similarities in the logos. We also found that many of our customers didn’t even see the 1 in the circle at the end of the logo. Our old logo has stood the test of time, but it no longer truly represents who we are today.
We came to the conclusion that we needed a logo that is clear, memorable and reflects who we truly are.
In with the New
As a company built on genuine connections, our customers are at the heart of everything we do day in day out. Naturally, we wanted to take their opinion into consideration when building our new identity.
We wanted our new branding to demonstrate, what we are here to do, which is to…
Provide accessible finance through genuine connections.
We believed a more simple, informal, and refined logo better suited Finance One today. The new logo is a combination of who we are; professionals that are here to provide opportunities through our friendly lending experience.
The Future of Finance One
You will start to see Finance One’s new branding rollout across all our platforms. We may look different, but we promise we are the same friendly lender.
We are still the place where you belong, where YOU are MORE than a Credit Score.