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Say HELLO to our new logo

Aug 30, 2021 | News

We are proud to announce that after 11 years, Finance One has a new look. We assure you we are the same friendly, compassionate team striving to help everyday Australians with finance, even if they have experienced a poor credit history.

While we loved our old logo, and we know many of you felt the same, we realised we needed to move with the times. We want to explain why we’ve given Finance One a new identity.

Out with the old
Out With the Old

We designed the old Finance One logo before we even opened our doors. Our old logo was designed to be corporate and formal.

From a recent survey we conducted we realised our customers often confused Finance One with Telstra due to similarities in the logos. We also found that many of our customers didn’t even see the 1 in the circle at the end of the logo. Our old logo has stood the test of time, but it no longer truly represents who we are today.

We came to the conclusion that we needed a logo that is clear, memorable and reflects who we truly are.

In with the New

As a company built on genuine connections, our customers are at the heart of everything we do day in day out. Naturally, we wanted to take their opinion into consideration when building our new identity.
We wanted our new branding to demonstrate, what we are here to do, which is to…

Provide accessible finance through genuine connections.

We believed a more simple, informal, and refined logo better suited Finance One today. The new logo is a combination of who we are; professionals that are here to provide opportunities through our friendly lending experience.

The Finance One future
The Future of Finance One

You will start to see Finance One’s new branding rollout across all our platforms. We may look different, but we promise we are the same friendly lender.

We are still the place where you belong, where YOU are MORE than a Credit Score.

Finance One means:

Fin One Pty Ltd | ABN: 80 139 719 903 | Australian Credit Licence: 387528
Finance One Commercial Pty Ltd | ABN: 18 634 900 548

All Rights Reserved © 2021

Image credits:
Girl Illustration by Pablo Stanley
Girl doing meditation Illustration by Pablo Stanley

Article by: Finance One

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WRITTEN BY

WRITTEN BY

Makala Elliott

Makala is the Marketing Manager at Finance One. She has worked in the Finance and Lending industry for over 10 years, gathering a wealth of experience. She is passionate about helping Australians get back on track with their finances by passing on her knowledge.

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